Apple Inc and IPhones 4 Market

Introduction Apple Inc. is one company that for a long time has dominated smartphone market due to its exemplary technology and innovation. The company has built a formidable reputation that its competitors find virtually impossible to dislodge or ignore.Advertising We will write a custom report sample on Apple Inc and IPhones 4 Market specifically for you for only $16.05 $11/page Learn More Apple Inc., spearheaded by dedicated management team, has remained keen to innovation and technological development, which are the bedrock of the company’s success. Success for Apple Inc. has largely come from a combination of brand development and loyalty, innovative products, superb marketing strategies, and exemplary public relations strategies. Recently, the company launched the innovative iPhones 4 products, which will be the basis of this study analysis. It is perceived that exemplary performance of this product in the market depends on identifying the r ight marketing strategies through carrying out adequate market analysis. Company Overview Apple Inc. was established in 1977 by three friends – Steve Jobs, Steve Wozniak, and Ronald Wayne. Since its establishment, Apple Inc. has established itself in the market as a company that is involved in the design and production of innovative personal computer (PC) products and also developing its own unique operating systems to run its designs of Mac desktops and laptops (Porter and Norton 2009, p.335). In addition, Apple Inc. boasts of numerous innovative products and services it has introduced in the market over the years. For example, some of popular products innovated by the company include: Mac computers, iPhones, iPod, Apple TV, Xserve, consumer and professional software applications, the Mac OS X and iOS operating systems (Reuters, 2011). Other products and services include third-party digital content such as iTunes stores, and many more accessories, service and support offerin gs, all of which are geared towards satisfying identified market niche (Reuters, 2011). At the same time, Apple Inc. employs different market methods to dispose its products and services. The most notable ones include retail stores, online stores, direct sales, third-party network carriers, wholesalers, retailers, and value-added resellers (Reuters, 2011). The market niche for the company’s products is diverse, but the most identified ones include individual consumers, small and medium sized companies, education fraternity, enterprise organizations, government, and creative markets.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Apple Inc.’s market segmentation has concentrated largely in five market regions that include America, Europe, Japan, Asia-Pacific, and Retail (Reuters, 2011). American market serves both North and South American markets, while the Europe market exte nds its network among Europe countries, Middle East, and Africa regions. On the other hand, Asia-Pacific markets cater for all Asian countries including Australia and New Zealand, but exclude Japan, while the Retail market has big concentration in United States of America and selected international markets. Financial performance of the company remains healthy, and this can be attributed to increasing sales of iPhones units. Since 2007, net income for the company has been on upward trend and by the end of 2010’s fourth quarter, the company posted improved revenues of $28.27 billion with net profit of 6.62 billion (Apple 2011). Market Analysis for iPhone 4 In 2010, Apple Inc designed yet another innovative product in the market (iPhone 4) which immediately became a market ‘hit’, recording massive sales and enquiries. Since the introduction of the first iPhone 4 products, Apple Inc. has continued to improve the product and just a few weeks ago, the company introduce d to the market, an improved version of iPhone 4 known as iPhone 4S (Gallagher, 2011). Within three days after being introduced in the market, iPhone 4S sold 4 million units, surpassing records set by other devices (Gallagher, 2011). PEST Analysis Political China’s political climate remains conducive for local and international business activities. The country enjoys political stability where also, government has been initiating policies that tend to open up the country’s market for outside world, while protecting the home firms through balanced regulation of business activities and contracting requirements for foreign firms (Asian Market Research, 2003). Economic China is a growing economy where social classes are differentiated by economic position. Young people and students tend to have fewer resources to purchase products or satisfy their consumption needs.Advertising We will write a custom report sample on Apple Inc and IPhones 4 Market specifically for you for only $16.05 $11/page Learn More As a result, they tend to operate on limited budgets while making purchases for smartphone products. Therefore, they tend to buy products that their budget constraints can afford, yet possessing the desired features and ‘smartness’. Social China’s market is composed of different demographics that differ in consumption characteristics. With a population of over a billion people, China’s smartphone market remains dominated by young people and students who embrace latest technology at faster rate than older people do. However, the young population is limited by financial constraints in their consumption needs of smartphone products. Technology Technology remains the most avenue companies continue to battle especially as taste among different demographics tend to shift regularly and embrace technologically enhanced products. Apple can capitalize on its exemplary technological know-how to respond to co nsumer needs of Asian market. Competitive Analysis for iPhone 4 Competitive market leverage emanates from market segmentation strategies, and this can be possible with Asian market (Sigal, 2010). Different market competitive frameworks can be used to assess Apple’s potential and suitability of penetrating the Asian market (China), which is one of the developing economies; this is in addition to how well the company can introduce the iPhone 4 products in this market. Porter’s Five-force Model In 1980, Michael Porter observed that the profitability potential of an industry depends on five competitive factors, which possess the ability to influence return on investment of any given company (Henry, 2008). The five competitive factors, popularly known as Porter’s five-force model include threat of new entrants, rivalry among competitors, threat of substitutes products, bargaining power of buyers, and bargaining power of suppliers (Henry 2008). Threats of new entrants At the moment, the smartphone market is gradually becoming complicated, given the increasing number of competitors such as Nokia and Samsung. This shows that as potential continue to grow in the sector and entrants’ barriers become loose, it is likely that in near future, there will be flood of new entrants into the market, especially in potential markets like Asia.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Rivalry among competitors Currently, Nokia has established itself in the Asian market more strongly, given its concentration in low-end products; this endeavors the company to many consumers. Other smaller competitors are coming up, as market barriers reduce, and this is likely to complicate the market environment even further for Apple Inc. Threat of substitutes products Asian market, and specifically China, has a number of players producing market moving smartphone products. For instance, Nokia has the Nokia Oyj; Google Inc has numerous Androids, while Samsung also market numerous smartphone products. Therefore, substitutes to Apple’s iPhones are likely to be more as numerous competitors join the market. Bargaining power of buyers The smartphone market in China is highly competitive where many players offer a wide range of smartphone products to different consumer groups. As a result of many providers, consumers have become ‘price shoppers’, as they look for th e best products at reduced price. This has increased consumer bargaining power, especially as constraints on the budget affect consumption needs of many consumers. Bargaining power of suppliers As competition increases and many players enter Asian market, there is tendency for competition among suppliers to source contract from various players (Apple, n.d). This aspect has led to reduced bargaining power of many suppliers in smartphone market, especially with tendency of many companies to reduce costs of operations and production. Behavioral motivation for consumer purchase behavior Consumer culture China’s culture abhors the concept of ‘face’, which is integral in the society. As a result, status consciousness is important to majority of Chinese. Among consumers, achieving greater status and prestige in the society is exhibited in the type of gadget can has and given the p[premium nature of iPhone products, majority of consumers have expressed desire and drive t o purchase iPhones products not only for their usefulness, but also for the status it accord the user (Panzarino, 2011). Consumer lifestyles and psychographics China’s market for smartphone products is largely concentrated among young people and students who, given their trend, flashy and dot.com lifestyle tend to exhibit consumption behaviors for ‘smart’ products that propel their lifestyle. Products that appeal, convenient in nature, perform multiple functions, and still provide the user with fame are most preferred in China’s market (Panzarino, 2011). Consumer attitude Attitude plays great role in consumption behaviors of many people and this is evident in China’s market. For a long time now, China’s social life is intertwined in their consumption behaviors (Chan 2011). A product with negative social approving is likely to get backlash in the market. Social approving for products emanate from the capacity of the product to meet social, eco nomic and cultural benchmarks of the larger China’s society. Smartphone products especially that integrate China social, economic, and cultural aspects tend to have greater acceptance given the overall improved consumer attitudes on such products (Panzarino 2011). Emotional involvement, expressiveness and intelligence Asian markets are characterized by consumer attaching great emotions to products they use. The products become part of the consumer emotion expressiveness. Majority of Chinese students and young people can be described to have great emotion involvement, especially on products that meet their needs and expectations. Smartphone products are used for educational purposes, social life, and all life activities, hence they have become part of emotion expression on part of consumers. Recommended marketing mix for iPhone 4 Product Apple Inc valued products exhibit innovative technologies that integrate consumer needs and wants. Apple’s products are preferred and they have dominated the market, given their ability to remain flexible, unique, and technologically accepted to different demographics. Therefore, to appeal to China’s market that remains front for competitor battle, this will require Apple Inc to design iPhone 4 products that have faster chip, possess higher resolution camera and possess software capabilities to meet customer needs as compared to competitors. In addition, the products should remain innovative, compatibility, easy-of-use, upgradeable and quality in nature (Maxwell, Lee, Suen, Hofmann, 2007). Price China consumers are price conscious especially young people. In addition, presence of Nokia, Samsung, Google Inc, all of which have specialized in designing products for low-end market makes market environment more complicated. Therefore, Apple should embrace penetration price strategy, where the aim should be to design customized iPhone 4 products to specified market demographics – young and students (Itkar 2008). Further, it should still sale with its premium prices to corporate markets after extensive advertisement and promotion. Place Accessing China’s market for Apple’s iPhone 4 products requires the company to strategically position the products to its website and social sites that seem to be popular among China’s consumers. Moreover, the products should be strategically available in Apple’s retail stores in China, while at the same time, the company should increase agent-sales strategy to reach more areas of China. Promotion Apple boasts of heavy advertisement and promotion activities for its products, far above its competitors. Product promotion should be enhanced, while product demonstration should be integrated in promotion activities (Botha, Strydom, and Brink, 2005). Social marketing should also be adopted especially given the nature of China’s market. Further, the company’s website should remain the best front for advertisement, an d this should include product description, features, and benefits of product. Conclusion China’s market offers challenges for Apple Inc.’s iPhone products, given the competition in the market, China’s ‘in-group’ culture, economic challenges, and advancing technology. Therefore, Apple Inc. requires appropriate market analysis of China’s market environment. Marketing mix to be adopted by the company should be premised on consumer behavior theories outlined. This will provide the company with a clear market plan to penetrate China’s market more successful. Reference List Apple. 2011. Apple Press Info: Apple report fourth quarter results. Web. Available at:Â  https://www.apple.com/newsroom/2011/10/18Apple-Reports-Fourth-Quarter-Results/ . Apple. N.d. Apple and procurement. Web. Available at:Â  https://www.apple.com/procurement/ . Asian Market Research. 2003. Asian market research: China country profile. Web. Web. Botha, J., Strydom, J., Brink, A., 2005. Introduction to Marketing. Johannesburg: Juta and Company. Chan, J., 2011. Asian marketing and management: Why China buys from West. Web. Available at:Â  http://www.asiamarketingmanagement.com/whychinabuys.html . Gallagher, D., 2011. Apple says iPhone 4S sales top 4 million. Market Watch-The WallStreet Journal. Web. Available at:Â  https://www.marketwatch.com/story/apple-says-iphone-4s-sales-top-4-million-2011-10-17 . Henry, A., 2008. Understanding strategic management. London: Oxford University Press. Itkar, S., 2008. Pharmaceutical Management. New Delhi: Nirali Prakashan. Maxwell, C., Lee, B., Suen, A., Hofmann, J., 2007. IPhone marketing plan. Web. Web. Panzarino, M., 2011. How Apple has found success in China, and why it’s just beginning. Web. Available at:Â  https://thenextweb.com/apple/2011/09/05/how-apple-has-found-success-in-china-and-why-its-just-the-beginning/ . Porter, G. A., Norton, C. L., 2009. Financial Accounting: The impact on decision m akers, OH: Cengage Learning. Reuters. 2011. Company Profile: Apple Inc. Thomson Reuters. Web. Available at:Â  https://www.reuters.com/finance/stocks/companyProfile/AAPL.O . Sigal, M., 2010. Apple’s segmentation strategy, and the folly of convectional wisdom. O’Reilly Radar News and Commentaries. Web. Available at:Â  http://radar.oreilly.com/2010/09/apple-segmentation-strategy-an.html . This report on Apple Inc and IPhones 4 Market was written and submitted by user Jasmin Goodman to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on Their Loss Of Illusion Critical Essay

Their Loss of Illusion The two stories â€Å"Araby† by James Joyce and â€Å"Jasmine† by Bharati Mukherjee are both stories of youth and lost innocence. These two stories have different settings, different characters, they were even written at different times. One of them is the story of a boy and the other of a young woman; however, the basic concept is still the same. Both of the authors through their stories lead the way for their characters and their final disillusionment. In his brief yet complex story â€Å"Araby†, James Joyce concentrates entirely on his character, a young boy who lived in Dublin around the turn of the century. This is a story about a boy’s quest, but even though the quest ends in failure, it results in his awakening and his first step into manhood. At the beginning of the story he is lonely and isolated, yet imaginative. He is ignorant and therefore innocent, and lacks the full understanding of the world around him. This all changes quickly after he finds himself in love with a beautiful young girl. He agrees to go to Araby to buy her a gift; however, when he arrives there it is too late. â€Å"Gazing up into the darkness I saw myself as a creature driven and derided by vanity, and my eyes burned with anguish and anger.† I believe that this darkness is used as a symbol. At this moment he probably realizes that thing young lady was only using him, and the darkness symbolizes his sudden awareness and disappointment as he finds his fantasies shattered. Muhkerjee’s â€Å"Jasmine† has similarities, yet on the other hand it is exceedingly different from â€Å"Araby†. As the story begins the main character is already a young woman. The reader would assume that she is in her early twenties, being that she already had attended college for two years and was employed. She was not a girl in search of love like in â€Å"Araby†, she was a young woma... Free Essays on Their Loss Of Illusion Critical Essay Free Essays on Their Loss Of Illusion Critical Essay Their Loss of Illusion The two stories â€Å"Araby† by James Joyce and â€Å"Jasmine† by Bharati Mukherjee are both stories of youth and lost innocence. These two stories have different settings, different characters, they were even written at different times. One of them is the story of a boy and the other of a young woman; however, the basic concept is still the same. Both of the authors through their stories lead the way for their characters and their final disillusionment. In his brief yet complex story â€Å"Araby†, James Joyce concentrates entirely on his character, a young boy who lived in Dublin around the turn of the century. This is a story about a boy’s quest, but even though the quest ends in failure, it results in his awakening and his first step into manhood. At the beginning of the story he is lonely and isolated, yet imaginative. He is ignorant and therefore innocent, and lacks the full understanding of the world around him. This all changes quickly after he finds himself in love with a beautiful young girl. He agrees to go to Araby to buy her a gift; however, when he arrives there it is too late. â€Å"Gazing up into the darkness I saw myself as a creature driven and derided by vanity, and my eyes burned with anguish and anger.† I believe that this darkness is used as a symbol. At this moment he probably realizes that thing young lady was only using him, and the darkness symbolizes his sudden awareness and disappointment as he finds his fantasies shattered. Muhkerjee’s â€Å"Jasmine† has similarities, yet on the other hand it is exceedingly different from â€Å"Araby†. As the story begins the main character is already a young woman. The reader would assume that she is in her early twenties, being that she already had attended college for two years and was employed. She was not a girl in search of love like in â€Å"Araby†, she was a young woma...

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Pros And Cons Of Wind Power Environmental Sciences Essay Wind power has been used by people throughout history and converted into usable energy. Small windmills have been providing power for rural homes throughout the world since almost a hundred years ago. They were used for powering water pumps and also converted wind into useable electricity for homes. In the 1930s, programs to bring electricity to more remote areas extended the electrical grid system to these areas causing windmill generated power to gradually be replaced by electricity generated by power stations which burnt fossil fuels such as oil and coal to generate electricity. This eventually caused the disappearance of windmills in rural areas. However, in recent times, new more modern and advanced wind machines are beginning to appear on the landscape of many regions of the world. Discovery of windy rural areas has enabled people to harness the power of the wind in much larger quantities than ever before. 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The Success of The Woman in Black as a Ghost Story Essay -- The Woman

The Success of The Woman in Black as a Ghost Story Susan Hill believes that the ghost depends on 'atmosphere' and 'a sense of place'. However, a believable storyline and characters does help bring out the atmosphere and place. 'The Woman in Black' is about a man, Arthur Kipps. He is the narrator throughout the novel. Arthur Kipps tells his most haunting revelation that had happened to him, and how by writing his story as a novel, it was hoping to help exorcise the ghost that still haunts him. He tells the story of when he was a junior solicitor and, how he was ordered by his firm's partner to travel up from London to attend a funeral and then sort out the papers of the dead woman. While in Crythin Gifford he glimpses a young woman with a wasted face, dressed all in black. He sees her at the back of the church during Mrs Drablow's funeral, and again later in the graveyard to one side of Eel Marsh House. He is the only one that appears to see her. However, soon the lady in black slowly reveals herself to him, as is her purpose. The first passage is extracted from the chapter 'Across the Causeway'. The first sighting that Arthur Kipps has with the woman in black is in the churchyard after Mrs Drablow's funeral. Susan Hill picks the right place to have Arthur Kipps' first sighting of the woman in black. She has the setting in a churchyard. When the reader comes across 'churchyard' you get the image of fear and decay. Using this Susan Hill goes into describing the churchyard in detail 'Ahead, where the wall ended in a heap of dust and rubble, lay the grey water of the estuary'. Susan Hill makes the image very precise. She also uses distinct contrast, 'across the tall grasses, and wild flowers of white and ... ...' the question Arthur is asking himself 'why is it rocking?' He is asking himself as well as the reader. 'someone has just got out of it' However Arthur is the only one in the house. There is a sense of unease as the windows are all closed so no one can get out. Susan Hill makes the readers ask themselves questions why? Who could it be? She keeps the reader in suspense. Susan Hill Believes that a good ghost story depends on the 'atmosphere' and 'a sense of place'. There are many points which a good ghost story should have unfamiliarity, a mystery, description and much more. However I personally believe that without a believable characters and storyline there is no basis of having atmosphere or a sense of place. So overall, yes a ghost story does depend on 'atmosphere' and 'a sense of place' but it must contain a believable story line with characters.